what is a flyer

Creating an effective flyer is the perfect way to promote your business or draw attention to your community event.

These inexpensive marketing materials can easily be distributed in public places to reach a wide audience.

But what is a flyer, and how do you create a flyer that accomplishes its goal? The team at FlyerHeroes is here to give you all the necessary information – and more.

What are Flyers?

giving flyer

Marketing flyers are essential for advertising to potential customers in order to promote businesses or draw crowds for community events. But what is a flyer exactly, and what are the benefits of flyers?

A flyer is a single sheet of paper that is meant to be distributed in public places. Flat, folded, large, small – the template styles you’ll find at FlyerHeroes are endless and are a cheap and efficient way to spread the word about your services.

What is the Purpose of a Flyer?

Flyers are a very effective form of marketing collateral. Here are some of the main reasons you should use flyers expertly designed by FlyerHeroes to promote your business or event.


The importance of flyers for attracting new customers to your business or drawing crowds to your company or community event cannot be understated.

Both printed and digital flyers have enormous potential to spread the word about your services and connect you with potential customers and interested clients.

Any company owner or event organizer should use flyers as a part of their marketing strategy.

Affordable Promotion

Flyer production is one of the most cost-effective ways to advertise, with several factors working to keep expenses low.

For example, some smaller flyers are printed on one-sided paper and don’t require folding or assembly. This means they’re extremely cheap and easy to produce and have an extremely impressive ROI.

Customer Impact

A well-designed flyer can create a lasting impact on a potential customer, whether that’s through an immediate, direct CTA or giving the reader a date to put in their diary. They also provide constant visibility for your brand.

For example, a flyer used as a handout will often be taken home by readers and left in a place where they will see it often, reminding them frequently that your offer is still on the table (literally!)

Components of a Flyer

components of a flyer

While different types of flyers vary somewhat in composition, there are certain standard components that every flyer must have to be effective. Take a look at the examples of flyer designs and pre-made templates on FlyerHeroes’ website for some first-class examples.

Here are the most important elements to include on your printed or digital flyer.


The heading is the most important part of a flyer template. After all, what is a flyer without an attention-grabbing headline? The captivating headline that you create to introduce your flyer will be what entices your target audience to learn more about the service you provide.

Body Copy

The written content on your flyer is where you need to get your message across. This is where the most important information about your service will be found.

Try to avoid long sentences in your writing. Your message will be easier to read in brief bullet points.


flyer image

A picture is worth a thousand words, which is why images are one of the most important parts of your flyer template.

They should be eye-catching enough to make passersby want to read the accompanying text at a quick glance, and they should be relevant to the topic being advertised.

Call-To-Action (CTA)

The call-to-action, or CTA, is what you’ll use to encourage your readers to take the next step towards converting to customers. This is where you instruct them to visit your website, call your phone number, or attend your event.

Contact Information

The contact information section is a vital part of the flyer template. This is where readers find out how to find you when they want to convert to customers.

Be sure to include any relevant website URLs, phone numbers, email addresses, and physical addresses that your readers would need to know.


If your organization uses a logo, be sure to include it prominently on your promotional materials. This is a great way to strengthen your brand, and it gives readers the impression that your organization is legitimate and well-established.

What is the Difference Between a Flyer and a Brochure?


With so many different forms of paper advertising materials out there, you may be confused about the difference between flyers and brochures.

Flyers are typically printed as one flat sheet and are usually given away as handouts or posted on bulletin boards. They normally focus on attracting new customers who aren’t already familiar with your services.

Brochures, on the other hand, are more similar to pamphlets. A brochure is a folded sheet of high-quality paper that is printed on both sides.

They are most often used as advertising materials in mailing campaigns. A brochure primarily targets already interested clients who already know a bit about the service.

How to Make a Good Flyer for Your Business

A great way to ensure that your flyer is the best that it can be is to create it using the online flyer maker provided by FlyerHeroes. Designing your flyer online has never been easier.

FlyerHeroes has plenty of pre-made templates to choose from that fit any situation. Just choose the flyer template you like best and get started!

What is a Good Size for a Flyer?

flyer size

When it comes to flyer size, you won’t find a whole lot of variety. That’s because this metric is fairly standard. The average flyer is 11 inches long and 8.5 inches wide, although some companies may produce smaller printouts on rare occasions.

How to Use and Distribute Flyers

Distributing flyers is a simple yet effective process, and there are a multitude of ways to spread them around.

Flyers are often dispersed as handouts during local events where crowds have gathered. They can also be posted in store windows, on walls, or in other public spaces where advertising is permitted.

If you are using an electronic flyer, this can easily be disseminated to large audiences via your brand’s various social media platforms.

FlyerHeroes Can Help You Effortlessly Create Flyers that are Perfect for Promoting Your Business or Event

distribute flyer

Now that you understand the importance of using flyers to promote your business, it’s time to start creating flyers of your very own! Luckily for you, the flyer design experts at FlyerHeroes are here to help.

Make sure to check out all of the great templates on FlyerHeroes’ website and find one that fits your brand!


What are the Four Types of Flyers?

Flyers are an effective way to raise awareness about all kinds of things, from business services to community events and more. As such, several types of flyers are commonly used depending on their purpose and what they are promoting. So, what are the types of flyers?

  • Business Flyers. A business flyer is used to raise awareness about an enterprise offering goods and services to consumers. There are many flyer templates available that aim to make these publications look enticing and professional.
  • Community Flyers. A community flyer typically aims to bring attention to a local event, such as a festival or fundraiser.
  • Club Flyers. A club flyer is used to promote a bar, nightclub, or other nightlife-themed establishment. These materials have a specific look and use strategic design elements to draw in customers.
  • Seasonal Flyers. A seasonal flyer is the perfect way to spread the word about local festivities such as fall or winter-themed events.

What Flyer Design Elements Should You Consider When Creating a Flyer?

Graphic design and text organization are a huge part of what makes a flyer work. The professionals at FlyerHeroes who have been creating these marketing flyers for years know exactly how to organize these elements to make eye-catching and effective promotional materials.

Here are some examples of the most important elements they prioritize in their design process.

  • Clear Focal Point. Your flyer should have a central focal point that draws the eye of the reader. For example, this can be a bold headline or a striking image.
  • Legible Font. It doesn’t matter how well-organized your template is if nobody can read the text on your flyer. Make sure to choose a font that is simple and clear.
  • Easily Digestible Information Layout. When designing your flyer, stick to bullet points and short pieces of information, and choose a template that uses a clear hierarchy with headings and subheadings.
  • Strong Branding. Be sure to align the design of your flyer with your brand’s image. Consider templates that allow space for logo inclusion.

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