Proper and effective promotion is an integral aspect of achieving success in virtually any business. Regardless of the goods or services being offered, or the size or type of company, and one of the most traditional means of marketing is printed promotional flyer distribution.
Flyers are a great way for businesses to reach their target audience and gain customers, and a well-designed, eye-catching flyer can seriously benefit your company.
Here’s a guide from the team at FlyerHeroes exploring the main ways flyers can work to your business’ advantage.
What Is a Flyer?
Flyers are informative, paper materials to promote an organization or business to potential customers.
What Is the Main Purpose of a Flyer?
The purpose of flyer marketing is to draw attention. A flyer is usually one small page, although it can also be a digital flyer. Either way, what matters most is how they’re designed and distributed.
A good flyer is simple, attractive, informative, and response driven. Flyers are a useful way to promote a grand opening or event. Moreover, they can be an affordable and effective way to market a product or service that may be new or discounted.
FlyerHeroes can help you with every aspect of your flyering campaign – get started today.
11 Benefits of Flyers For Business Promotion
What are the advantages of flyers? The benefits of printed flyers are numerous. Here, we’ll explain the importance of flyers and the main advantages of flyer-based promotional activities.
1. It’s Easy to Design and Produce a Flyer Marketing Campaign
It doesn’t take long to launch a successful flyer campaign, especially with a flyer printing service. Using a flyer template to create attractive and informative advertisements with ease, along with a reputable flyer printer or service is the wisest way to get the most out of your business flyers.
Flyer marketing is a simple yet powerful way to convey important info to potential customers and clients. Flyers can be passed out all over, or targeted to certain regions and groups.
They’re a much more accessible method of marketing than investing big bucks in a digital marketing campaign that could ultimately flop due to a vast sea of online competition.
2. It’s a Creative Way to Connect with Potential Customers
Even though flyers have been around for ages, there’s no limit to the creative ways they can be formatted with unique designs, as well as creatively distributed.
Just remember to be consistent. When you match your promotional materials to your business and brand, your message will feel more aligned and ultimately have a more positive impact on the audience you’re targeting.
3. It’s a Tangible Boost for Brand Awareness
There’s something so classic about palpable marketing materials that can be touched, held and physically passed around to spread awareness. This big advantage can be even further maximized when you print flyers on durable paper.
Always explore various options for printing, paper, and finishing, to give your company’s flyers the complete package of top-tier presentation. After all, if you’re going to make a lasting impression, you want to make sure it’s a good one.
4. It’s Incentivizing for New Customers
When business owners smartly place coupon codes or gift vouchers on their flyers, they help persuade customers to act. Attracting customers with a printed, well-designed flyer is especially beneficial when it is used to get a response from your market and prompt new business.
Who doesn’t love to share a good deal? Incentives on your company’s flyers will often keep the information moving along well after the initial hand-off. There’s no putting a price on the value of promotion through positive word-of-mouth.
5. It’s a Cost-Effective, Measurable Marketing Strategy
Advertising is a necessary investment for any business, but there’s an art to getting the most bang for your buck when promoting your brand. Other promotional methods are often more costly and may not be as effective at promoting your particular product or message the way you want.
Moreover, applying a specific promo or QR code to a certain set of printed or digital flyers makes it simple to track how well they bring in new business.
6. It’s a Mobile Means of Instantly Promoting Events
Looking to promote an upcoming event that your company is throwing? Hoping to attract a certain type of guest to that event? Using flyers to promote your business is an awesome way to do both.
For example, by handing out your event flyer as people exit another, similar type of event is a great way to successfully target your audience.
7. Compelling Flyer Design is Attention-Grabbing and Memorable
How many online ads do people typically see in a day? A week? A month? Too many to count, probably. This makes it that much harder for each one to stand out. With handheld flyers, however, a memorable statement can literally be placed right into the hands of a large volume of people in a short amount of time.
Each person who receives a flyer is more likely to remember what it said than any of the digital ads they’ve come across lately.
8. Flyers Provide an Efficient, Quick Look at What You’re Offering
What would you rather receive? A wave of automated advertising emails or a well thought out paper flyer that gets straight to the point?
A well planned out flyer campaign can offer your market just enough information to know what you’re offering and how it can benefit them.
In a world where we’re bombarded with thousands of advertisements everyday people will appreciate the simple and direct approach a flyer campaign offers.
9. It’s a Real Way to Reach Every Kind of Person
Not everyone is tech-savvy, and most of us simply tune out ads from digital mediums. Flyers, on the other hand, are a reliable reference point for practically anyone.
10. Flyer Printing Services Make the Process Quick and Accessible
With a professional printing service, a typical flyer order can be designed and printed in a matter of days. Once delivered, they offer unlimited potential for your company to connect with readers and increase sales.
Pair the accessibility of printing services everywhere with customized, premium-quality flyers to promote your brand, and you can start making a measurable impact on promoting new business right away.
11. Flyers Can Be Distributed However You Want
In addition to these benefits, creating flyers also allows a ton of freedom in how to distribute them. Promotional activities like distributing flyers and brochures can be done in a huge variety of ways, such as placement in store windows or newspaper inserts.
Whether distributed door-to-door, posted to bulletin boards or left in public places like a local newsstand – or any of the other ways to get flyers out there – speaking to customers through creative expression on a flyer is an ever-abundant resource just waiting to be tapped into.
Utilize the best distribution strategies and harness the power of flyer marketing to create effectvie flyers that promote your services and ultimately drive more sales for your business.
Want to get started with an effective campaign? Reach out to the team at FlyerHeroes now to begin your journey!
How Can I Make My Flyers More Eye-Catching and Attractive?
To make the most of a flyers’ limited space, use an attention-grabbing headline as part of your flyer design. Your headline can also correspond with any digital ads your company uses.
Consider these additional pro tips when creating a good flyer for your product or service:
- Use a design and colors that match your brand
- Place the focus on your main message and main points
- Include benefit driven call to action along with all the necessary information
Flyer Design Made Easy
A great flyer doesn’t have to be complicated; in fact, simplicity can be superior. For example, it’s best to limit your fonts to 1-2 maximum, and only present brief, relevant information to customers.
If you really want to spruce up your flyers, consider adding a focal point or high-quality image to draw attention. When doing so ensure that it does not take away from the main points but instead grabs the reader’s attention and directs it to your primary message.
How to Make Flyers for a Business: Get Started With FlyerHeroes
Promotion using flyers is a time-tested strategy that’s still going strong well into the digital age. Handheld information is tried and true, and with well-designed flyers, small businesses can place their promotions right into the hands of their customers’.
Paper flyers are a creative yet simple way to get your message out to the masses. So what are you waiting for? The team at FlyerHeroes is ready to help.
Let’s collaborate to create the most measurably effective flyers for your business – choose your plan to get started!