You can create the most incredible flyer to market your services, but it’s only worth the audience it reaches. Advertising to your target audience is key.
Here are the most effective ways to hand out flyers.
Top 6 Considerations for Distributing Flyers
Never overlook quality content and captivating design with any flyer campaign. Once your leaflets are ready to go, it’s time to create the best distribution strategy to get your message out there.
Efficiently getting your marketing materials in the hands of your audience is the goal but before that…
Consider Your Message
What do all good flyer campaigns have in common? A consistent, compelling message that gives your audience a reason to engage.
Make use of public advertising boards and other opportunities to test your branding through trial and error with public posts and leaflet distribution.
How do you know if it’s working? Test, adjust, and repeat. When you hit the sweet spot, you’ll see engagement soar. So:
- Design & make flyers with powerful initial messaging.
- Choose the best location. Leave a stack of leaflets (always ask for permission!).
- Check back later. It’s a good sign if they’re picked up quickly. Extra points for the volume of people calling up to inquire about what you’re offering – pay attention to which details on your flyers generate the most buzz (e.g. discount codes or flash sales).
- Play to your strengths and address any sections that failed to make an impact. Refine your messaging and make sure every inch of each flyer is working for you.
Consider Your Timing
When figuring out how to distribute flyers effectively – whether opting for person-to-person or door-to-door, you must choose your timing wisely.
Consider upcoming events that may present flyer distribution opportunities to reach a wider audience in high-traffic areas.
For example, restaurant owners should be prepared when Valentine’s Day is around the corner and get the word out that their restaurant is the place to be – the most romantic atmosphere, the best food, and an attractive discount for couples.
Know what your clientele wants, when they want it, and why they want it. Show them you know them, and your flyer campaign will be a storming success.
Consider Your Audience
Knowing your target audience is essential.
Speaking to your market with a directed distribution method will help increase the response rate of your materials to raise your conversion rate.
Consider Your Flyer Distribution Method
Common distribution methods include:
- Person to person
- Leaving a stack somewhere
- Business to business
- Mailing them directly
- Going door to door
- Multi-drop marketing
- Elevator pitch
Keep reading to learn how to best utilize each distribution method, or contact a proven flyering agency to see how they can help.
Consider Your Distribution Team
Deciding on the best method depends greatly on the team helping you distribute your flyers.
A team helps you cover more ground with flyer distribution methods like door-to-door and person-to-person. A trained team can help you distribute your flyers more efficiently in many ways.
Target Your Flyer Distribution
Once you’ve decided on the best way to distribute flyers, determine the ideal location.
Person-to-person flyer distribution in high-traffic areas works well, provided your target audience is receiving them.
How to Hand Out Flyers
Selecting the best flyer distribution methods will help your marketing make an impact.
Person-to-Person
In-person flyer distribution can be extremely powerful. This personal approach to distribution can pay off by reaching your audience directly.
When distribution team members use this distribution method, prepare them with professional attire and a powerful sales pitch.
Leave a Stack in High Traffic Areas
Find a high-traffic area to leave a stack of flyers.
Catch the eyes of customers with top-tier content. Be mindful of the best location to leave a stack of flyers, based on your audience.
Placing flyers in smart distribution locations like office waiting rooms can guide them into the right hands.
Business-to-Business
In most cases, complementary businesses are happy to exchange support in promoting each other’s services. Partnership arrangements can help distribute your flyers within businesses that are likely to create more customers in common.
Connect with Local Businesses
Maintaining a good relationship with a local business can help validate both of your businesses.
You can promote together at local events or upcoming holidays. This works best when your business service aligns with the one a partnered company does.
Direct Mail Marketing
A fast and reliable flyer delivery system is the classic post. Direct mail marketing is a clever way to capitalize on a database of customers that includes mailing addresses. This allows you to use geographic targeting to spread your message.
Not sure how best to send flyers by mail? No problem.
You can save money by dropping your flyers in the mail yourself. Or locate a flyer distribution agency to help with larger orders.
Form beneficial partnerships to distribute your flyers by mail along with another business.
Door-to-Door
Going door to door is a great option for local businesses to foster good relationships in a town.
Handing out flyers or leaving them on the doorstep is a proven way of gaining new business.
Multi Drop Distribution
Wondering what the best way to pass out flyers around a particular location is? Multi-drop distribution involves having your flyer slipped into local publications and subscriptions.
This method of distributing flyers doesn’t come for free, but it’s a dependable and effective marketing strategy.
Elevator Pitch
With all these ways to distribute flyers, your distribution team should memorize a solid sales pitch to share while they distribute your flyers.
There is an option to leave flyers in an elevator, applying demographic targeting to catch your audience’s attention.
A Timeless Marketing Tactic
This is a classic way to advertise – always formulate your flyer distribution plan to be cost-effective and avoid spending more effort and money than you need. A little tweak can go a long way.
Repeat advertisements may need updating. If your client sees the same discount all year round, it stops feeling like a discount.
Theming of your flyer’s colors by seasons or festivals is an easy step. Attach your discount codes and offers to events – 20-OFF-NOW sounds great, but fun, themed codes like MOM-TAKE-20 for a 20% Mother’s Day discount are more memorable and eye-catching. A little diligence in updating these codes for popular events goes a long way.
Explore a new location or find more sources if your high-traffic areas are reaching the same people and you want to expand your audience with revised demographic targeting.
Start Your Flyer Campaign Today!
Flyer distribution may never go out of style.
There are many ways to distribute your flyers – from direct marketing in the mail to engaging with your target audience.
Remember to use a distribution strategy that reaches the correct target group or intended audience.
FAQ
Where should flyers be distributed?
Use geographic targeting to find the best locations. Start locally!
How do you pass out flyers legally?
Wondering how to distribute flyers legally? Obtain any necessary approval forms before you begin. Avoid trespassing on private property. Be respectful of property owners, no matter the location.
How long does handing out flyers take?
Your team size and methods will determine how many flyers will be distributed and how fast.
How do I distribute flyers in my neighborhood?
Curious about how to distribute flyers nearby? Before you advertise, check the weather conditions and make a distribution plan. If every door street or block must be covered, consider gathering a flyer distribution team or narrowing down your audience.
