Flyers are one of the best tools to help you grab attention for your event or promote your business. When you use an eye-catching flyer design and an aesthetically pleasing color scheme, it really stands out from other flyers.
But what is it that makes a perfect flyer? The expert team at FlyerHeroes presents the ultimate guide on how to design flyers that really work.
Why Flyers Are Still Just as Useful Today
You might think flyers are an outdated marketing technique, but they’re just as relevant today as they were years ago.
Found on bulletin boards in office buildings, university hallways, art shows, and many other high-traffic areas, they still grab people’s attention just as well as a billboard or mobile phone ad.
Elements of an Impactful Business Flyer Design
We’ve all seen more flyers than we can count. But when you start to design your own flyers, you have to ask yourself an important question. What does a good flyer look like?
Here are some of the most important design elements the professionals at FlyerHeroes shoot for when trying to create the perfect flyer.
An Attention-Grabbing Headline
Good flyer designs make the headline the most prominent design element.
A snappy headline should be visually attractive, succinctly convey your key message, and pique enough curiosity to draw readers in. Think of your headline as the advertisement for the rest of the flyer.
Visual Hierarchy
Using a visual hierarchy in your flyer’s text will allow the important information to stand out at a distance instead of getting lost in the details.
Use headings and subheadings of various sizes for all the different elements, keeping the main ideas in larger text.
Balance
Don’t crowd your flyer with too much text and unnecessary images, readers will feel overwhelmed.
Maintain a healthy balance between the content and white space – include only relevant information in the final design.
The Right Typography
It doesn’t matter how good the content of your flyer is if the words on the page are not legible. Be sure to choose a font that represents your brand but is also simple, clear, and easy to read.
14 Tips and Ideas to Make a Flyer That Stands Out
When designing the perfect flyer, there are a lot of important details to be aware of. It’s not as simple as just putting words on a page. You have to make sure your entire design is pleasing to the eye while at the same time getting your message across and encouraging viewers to take action.
How do you make a flyer not boring? We’re here to help. Don’t start creating your flyer until you’ve considered all of these helpful flyer design tips.
1. Create a Focal Point
If your flyer design includes a clear focal point, this will draw the attention of the audience and help to get the word out about your business.
The careful use of white space can help make your focal point stand out.
2. Speak to Your Target Audience
Make sure to include only relevant content that is applicable to members of your target market. No one will spend their time reading an advertisement that does not apply to them.
3. Focus on the Benefits
Knowing how to make a good flyer hinges on knowing what your customers want and showing immediately that you can provide it to them.
The reader shouldn’t need to think hard about how your offering benefits them. Try seeing your product or service through your customer’s eyes and let your messaging tell them what they need to hear. Then give them an easy way to get in touch with you.
4. Explore Different Ways to Create Harmony, Contrast, and Structure
Use pre-made flyer templates that help you to create a structure for the information you’re presenting. Decide if the soothing aura of complementary colors or the bold effect of contrasting colors is better suited to the overall vibe of your flyer and ultimately your brand.
5. Keep the Content Simple
Don’t go overboard with too much information or flashy graphics. Limiting yourself to a handful of powerful words and a large image or two creates a flyer that is much easier on the eyes and ultimately more effective in getting your audience to take the action you desire.
6. Use Bullet Points and Infographics
Using bullet points and avoiding long paragraphs makes your flyer easy to read and helps draw attention to certain elements. Create infographics to add emphasis by giving the information a visual pop.
7. Offer Discounts or Special Promotions
Consider using your flyer as a vehicle for a promotional deal, so that customers who present a copy can get a special discount on your goods or services.
8. Include a Call to Action
Most flyers will include a clear call to action somewhere within the text. This tells readers to follow up in a concrete manner, such as by visiting a website or calling a phone number for more information.
9. Don’t Forget to Add Directions
Make sure your flyer gives readers instructions for what to do next. Include directions to your website address or other contact info that they can save for future reference when they are ready to follow up.
10. Print in High-Quality
No matter how much effort you put into your design, poor printing will undercut your hard work every time. Avoid it at all costs.
Prioritize the quality of the materials you print on, and always run a test print flyer first to check every detail before you print the whole batch.
11. Make Every Offer Count
You’ll notice during your campaigns that some offers or promotions yield a higher response rate than others. Make these your priority – they clearly matter to your customers!
Likewise, if there’s an offer or CTA that isn’t performing, it’s because customers don’t see what’s in it for them. Refine your messaging to show them why everything you offer matters and track the response you get so you can continuously improve.
12. Consider the Impact of Folds
Flyers come in many different shapes and sizes so you can consider different formats based on your goals. A flat 8.5 x 11 flyer works great if it’s going on a wall, a tri-fold style flyer will work better for a structured event and a 4 x 6 flyer may be great for quick and easy in-person distribution.
13. Incorporate Your Logo with the Design
For small businesses, it’s important to use your marketing materials to build brand identity. Putting your logo on all of your content will help your brand establish a foothold.
14. Proofread and Be Consistent with Your Brand
Do your best to ensure that your finished product is free of spelling and grammar mistakes, and pay special attention to the color palette and other design elements so they are appropriate for your brand.
Creating Flyers with Engaging Design Elements Has Never Been Easier!
Now that you know how to make a good flyer, it’s time to get started with your flyer design. If all the elements are in place and your key message is strong, your potential customers are bound to be convinced.
For further assistance with the design process and more tips on how to make an effective flyer, check out the free course and amazing selection of templates from FlyerHeroes!
