When it comes to marketing, there are definitely opportunities when you want to think outside the box. But sometimes, it makes the most sense to stick with the classics – like flyers.
Flyers are a tried-and-true marketing method for one simple reason: they’re effective. And if you want your marketing messaging to drive results – whether it’s getting people to your next event or spreading the word about your new business – the right flyer can do the trick.
But not all flyers are created equal. If you want your flyer to connect with your audience, generate buzz around your marketing messaging, and drive results, it has to be good.
Let’s take a look at some flyer templates to give you a little inspiration – and talk about the top design tips that will take your flyer from “meh” to “major results.”
Don’t Be Afraid To Use Color
If you want to get results with your flyer, it needs to grab people’s attention. And one of the best ways to do so? Color, of course.
Don’t be afraid to integrate color into your flyer design. Are you having a sale? Make sure to add a lot of orange which, according to color psychology, people associate with affordability – and can get them to drop cash thinking they’re getting a bargain. Marketing an event for kids? Be sure to use a lot of bright, primary colors (which appeal to the younger crowd). Throwing a themed event? Incorporate the colors that people associate with that theme (like neons for an 80s night party).
The point is, you can use color to your advantage – to strengthen your message, to grab people’s attention, and ultimately, to drive results.
Make An Impact With Graphics…
Depending on what you’re creating a flyer for, using graphics or illustrations can be a great way to add some originality and visual interest into your design. The important point here is to keep your audience in mind; if you’re designing a flyer to advertise your puppy sitting services, using cartoon animals is great. Same thing if you’re advertising for a babysitting company (who doesn’t love an adorable baby illustration?!). But if you’re advertising tax services, anything too “cutesy” would feel totally out of place – but graphics of a calculator or cash would make total sense.
When choosing graphics or illustrations, make sure they match the mood and tone of whatever you’re advertising.
… Or Photos
Sometimes, graphics or illustrations just won’t cut it – and in those cases, photos are a great alternative.
Using a photo on your flyer is a great way to connect with your audience; when you use a photo in your flyer design, it automatically makes it more personal – and more likely to invoke an emotional response from your audience.
Trying to generate buzz around your new consulting business? Use a (smiling) photo of yourself to put a face to your business and show potential clients you’re approachable and easy to work with. Trying to get people excited about your upcoming nuptials? Make sure to include a photo of the bride and groom in all their pre-marital bliss. Advertising a car show? Showcase a photo of one of the vintage beauties to get attendees engaged and excited to check it out.
Photos are powerful – and when you use them in your flyer design, they make your flyer powerful, too. Just make sure to use high-quality photos for the best effect.
Get Creative With Your Typography
The main purpose of any flyer is to get a specific message across. And in order to get that message across, you’re going to need to use words.
So why not make those words look as interesting as possible?
Getting creative with your typography is a great way to lend visual interest to your flyer design and strengthen the impact of your marketing messaging. Mixing font sizes, styles, and colors to create a visual hierarchy – and a look and feel that matches your business or event – is a great way to jazz up your flyer design.
Get Vintage With It
Everyone loves a little nostalgia. So, why not play on that in your flyer design?
Incorporating vintage design elements or design elements from a specific era or cultural movement (like the Hippie 60s, Reggae, or 50s pin-up culture) can be a great way to connect with your audience. Throwback designs can bring up the warm-and-fuzzy feelings people associate with that era – and when they look at your flyer, they’ll associate those warm-and-fuzzy feelings, too.
Keep Things Simple
When it comes to flyer design – and really, design in general – less is more. You don’t want to completely overwhelm your audience by trying to stuff as many design elements as possible onto your flyer.
While it makes sense to think the more design elements you incorporate into your flyer, the more impactful your final design, the opposite is actually true. A simple layout, minimal color palette, and one or two key elements actually make for a much more impactful – and cohesive – design.
If you’re worried your flyer design is too cluttered, chances are, it is. When in doubt, simplify.
Feeling Inspired? Design Your Flyer Today!
Feeling inspired by all of these flyer designs? Then get started building your own flyers today with our library of flyer templates!