There are millions of reasons to create your freelance portfolio website, but the most important? Showcasing your work and making it as easy as possible for people to get in touch with you. A personal website is all about promoting yourself. Whether you are a gamer, web designer, photographer, writer, or another type of creative, it’s essential to have a website.

Building your online portfolio is easy: you can create it yourself using various free and paid tools available all over the web, or you can hire a specialist. In this article, we’ll discuss the information you should have on your freelance website. These tips will help you to get new clients and boost your business.

About You Page

The importance of an “About me” page is huge. It’s the second page after the homepage that your visitors go to answer the following questions:

  • Who are you?
  • What experience in a particular field do you have?
  • Are you looking for work?
  • Do you seem reliable or not?
  • Where can the previous work be seen?
10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Chris Arinez | FlyerHeroes.com

Portfolio of Chris Arinez

There are two great ways to do amazing an “About me” page. You can add testimonials from your previous clients to describe their experience working with you. Or, you can write a relatable story about yourself showing that you’re a normal person – you have a family and hobbies. You can also tell how you got started with what you do.

On the “About me” page, you will also want to add a link to your gallery to show your previous work examples.

Portfolio Page

As a rule, a portfolio page is an essential part of each freelance site. People need to see if you’re a good fit for them. Depending on what you do, your portfolio should showcase only high-quality work with images and descriptions. If you’re a graphic designer, link your work to the live version (for example – a live website you designed).

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio by Mateusz Dembek | FlyerHeroes.com

Portfolio by Mateusz Dembek

Also, mention the different skills you used to complete the project. Try to showcase only high-quality, up-to-date work and upload new projects frequently. A site that has not been updated for a long while can cause questions, like, are you still available for hiring or not?

Services You Provide

You need to be clear about what you can do. Go into a bit more detail here about each service you provide. Don’t make your potential clients guess what you can and can’t do based on your previous work.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Marion Serenio | FlyerHeroes.com

Portfolio of Marion Serenio

Make it clear and be specific (for example – web development, web design, branding, and so on).

Your Pricing List

Of course, it can be difficult to calculate prices for some kinds of projects. However, every client has their own budget, so they need to know beforehand if they can afford you. Listing your prices can save time chatting with clients who have a limited budget.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Piotr Adam Kwiatkowski | FlyerHeroes.com

Portfolio of Piotr Adam Kwiatkowski

Depending on the time and work you put into a particular project, you may ask for a higher budget, if it’s needed.

Contact Page

You can put your contact page information or form at the end of your “About me” page. However, it’s better to put it in your menu to make it as easy as possible to get in touch with you.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Adham Dannaway | FlyerHeroes.com

Portfolio of Adham Dannaway

Your contact information should be obvious and easy to access. It’s better to place a contact form for clients to get in touch with you. Such contact forms may have additional fields for the name, email address, website URL, and details of the inquiry.

An email address is not enough, though.  Add your phone number, just in case some people need to reach you urgently.

Hours of Operation

We doubt that you’re available 24/7. As a rule, people tend to check their email box once or twice a day.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Alex Tass | FlyerHeroes.com

Portfolio of Alex Tass

So, specify that you will get back to your clients within 24 hours, for example. This step is necessary to set the client’s expectation from day one.

“Hire Me” Page

If you want to get hired, stay bold about it. Add a “Hire me” page to your menu. This page needs to show if you’re available for hiring right now or not. Also, you can insert a calendar for booking or a wait list.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Tom Bates | FlyerHeroes.com

Portfolio of Tom Bates

You can also add a link to the “Hire me” page on your Services or Pricing pages, serving as a call to action for your potential clients.

Tell Stories Your Clients Want to Hear

People love stories, especially when you tell how your work helped some businesses to grow. You can show off in the description of some projects that your redesign helped to increase website traffic by 40 percent. Or, tell your clients that the article you wrote for a blog appears on the first page of Google.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Jeremy Sallee | FlyerHeroes.com

Portfolio of Jeremy Sallee

Tell them the truth about more traffic, more sales, and more profit. Your clients need to know how they can benefit from your skills and experience.

Personal Touch

What makes a freelance website stand out is a sense of personalization. You need to make your website layout unique and truly personal.

10 Pieces of Information You Should Have on Your Freelance Website | Portfolio of Dan Mall | FlyerHeroes.com

Portfolio of Dan Mall

Of course, not everybody understands their style at the time of the website development. Keep trying – years of practice will define your own style.

Bonus Tips

  • Link not only text links, but images too. Most people click on images expecting it would point them somewhere.
  • Let your potential clients know where you’re from. It’s always interesting to know, first of all. And second of all, most clients prefer to work with people from the same time zone.
  • If you don’t have previous clients to showcase your work, design a WordPress theme, redesign concept, or icon set. It’s better to have at least something in your portfolio.

To learn more about expanding your freelance business, check out ways to keep your freelance clients in check.

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