It’s not hard to pinpoint exactly when visual elements became so important to luring customers towards a business. Once everyone became capable of easily uploading photos from their phones, we all became accustomed to seeing a never-ending flow of images.
It was akin to turning a radio into a television, and now everyone wants to watch.
Content Marketing Institute points out that content which includes images gets 94% more views and 35% more re-shares than content which does not. However, it is not enough to just throw random photos on a business website. There must be a strategy in place to ensure the most effective impact of utilizing images.
The Institute advises, “It’s crucial that we understand how to use visual content effectively, because the distribution of our content depends on it.”
Here are a few tips to point you in the right direction:
1. Embrace Infographics.
People love infographics, and they are an excellent tool for businesses because they are so memorable. Search Engine Journal says, “Studies have found that 90 percent of the information that we remember is based on visual impact.
2. Use templates.
It is not necessary to spend valuable time trying to master a skill you do not already have. There are an almost infinite amount of templates from which you can choose. You may find this guide on how to add images to templates useful.
3. Incorporate Brand Strategy.
Ensure that viewers remember your brand by keeping your visual elements consistent. Look at the big picture and make sure that your logo, letterheads, business cards, social media profiles and everything else form a cohesive whole.
4. Location matters.
You don’t want to go to all the trouble of strategically choosing and using an image on your website or Facebook page, only to find that you obtain no benefit from it whatsoever. So you need to be careful of where you put it. Images which are embedded within a feed that is the central focus of a page have significantly more impact than those which are placed in side bars, even when they are actually smaller than the ones off to the side.
5. Inciting calls to action.
A big beautiful button will be so much more effective as a call to action, rather than a generic link that says, “Click Here”. Whether yours says “Buy Now!”, “Tell me more!” or anything else, you have a priceless opportunity to further interact with a viewer that plain text simply does not provide.
For instance, the color of your button can actually make a significant difference in your conversion rate. So you will want to test a few to find out which ones work best for you. SEO giant HubSpot did this and found a red button’s conversion rate to be 21% better than a green one.
It really can’t be any clearer that executing a visual strategy effectively can bring you more viewers, make you more memorable, and even increase conversions. This is definitely an endeavour worth spending a bit of time and effort on.